Back to news
Bundesliga

More tributes in Hamburg to Kevin Keegan: “the first pop star

Former Hamburg teammates, such as Horst Hrubesch and Bernd Wehmeyer, pay tribute to Kevin Keegan, highlighting his personality, professionalism and iconic moments in Germany. Kicker talks about “love at second sight” after a turbulent first year in Hamburg.

28 July 2026
More tributes in Hamburg to Kevin Keegan: “the first pop star

More tributes in Hamburg to Kevin Keegan: “the first pop star

According to Sports.

Context

Kevin Keegan, who played for Hamburger SV from 1977 to 1980, is remembered as an iconic Bundesliga figure. During his tenure, he not only excelled on the field, but also became a celebrity off it, recording a musical single that established him as a pop star. His relationship with the club and the city of Hamburg continues to be celebrated, reflecting his importance in the history of German football.

Why this matters

The death of Kevin Keegan marks the end of an era for Bundesliga football, where he emerged as one of the first international stars. His impact on Hamburger SV and the German league is undeniable, having contributed to the popularity of the club and the league in the 1970s. Tributes from former colleagues such as Horst Hrubesch and Bernd Wehmeyer highlight Keegan's importance not only as a player, but also as a charismatic personality who captivated fans.

Main conclusions

  • More tributes in Hamburg to Kevin Keegan: “the first pop star.
  • Former Hamburg colleagues such as Horst Hrubesch and Bernd Wehmeyer pay tribute to Kevin Keegan, highlighting his personality, professionalism and iconic moments in Germany.
  • More tributes from Hamburg to Kevin Keegan pour in: “The first pop star of the Bundesliga!” - Yahoo Sports.

Hours after the death of Kevin Keegan, an English legend who also marked an era in Germany, was confirmed, the tributes multiplied in Hamburg. The German magazine Kicker heard from the striker's former teammates at Hamburger SV (HSV) and brought back episodes that help explain why Keegan became a major figure in the Bundesliga at the end of the 70s. After recalling the Englishman's troubled first year in the Hanseatic city, the publication describes the next two as a case of “love at second sight”, a phase in which Keegan shone brightly in the HSV shirt.

The memories reported to Kicker include curious moments, such as the day, in 1977, when Keegan, newly arrived and without much formality, said to the then HSV director, Günter Netzer: “Just so you know, I want to get out of here!”. The Englishman would end up staying, taking a leading role and building a strong connection with the club and the city. Among the stories remembered, there is also the occasion when an unfortunate kick during a training exercise felled coach Branko Zebec. And there is also a reference to the pop single that the striker recorded during his time in Hamburg, a sign of the media projection that accompanied him.

Image

Horst Hrubesch, one of HSV's greats, highlighted to Kicker his colleague's unique character: "No one was like Kevin. If he didn't exist, he would have to be invented. He was the first pop star in the Bundesliga. He couldn't get enough of football. He was always inventing games. On the way from the pitch to the changing room we threw balls through every hole in the fence and into every trash can that appeared." The statement reinforces the image of Keegan as a football player obsessed with the ball and constant improvement, but also with a playful side that infects the teams.

Bernd Wehmeyer, another former HSV player, highlighted the English striker's simplicity and approachability: "He was remarkably humble. He arrived as a global star, but I never saw him refuse an autograph. 'Load management' didn't exist for Kevin: he always gave 100 percent, in every training session." Wehmeyer also detailed the training episode with Zebec: "Once, he knocked the coach down like a level crossing gate. We were all breathless, waiting for the reaction. Zebec got up and just gave him a stern look. He probably would have 'finished' any of us." In another story, he remembers a bet made by the Englishman: "He told us that he could send a ball from the hotel terrace into the forest. We accepted the bet. He left training, went home to get a golf club and then threw the ball into the middle of the forest."

In addition to the anecdotes, Keegan's time in Hamburg was full of sporting success. The Englishman became a symbol of HSV, helping the team win the German title under the command of Branko Zebec and establishing himself as one of the great figures in European football in the period, with individual distinctions that cemented his status. The tributes now shared by former colleagues illustrate the size of a player who combined work, talent and charisma in a rare way — and who left an indelible mark on the Bundesliga and Hamburg.

What happens next

With Keegan's passing, Hamburger SV is expected to organize additional tributes to honor his memory and legacy. The football community in Germany can also reflect on Keegan's influence on the evolution of the Bundesliga and the internationalization of the sport. Furthermore, stories shared by former teammates can inspire new generations of players to value the connection between football and popular culture.

Frequently asked questions

What happened to Kevin Keegan?

Kevin Keegan, legend of English football and the Bundesliga, passed away recently, leading to a flood of tributes in Hamburg.

Who confirmed Kevin Keegan's death?

Confirmation of Kevin Keegan's death was reported by German magazine Kicker.

Why are tributes being paid to Kevin Keegan now?

Tributes are being paid to Kevin Keegan in response to his death, highlighting his importance and legacy at Hamburger SV and the Bundesliga.

What changes have occurred in Kevin Keegan's perception over time?

Initially, Kevin Keegan had a troubled first year at Hamburger SV, but later became an iconic figure, with a strong connection to the club and the city.

What are some shared memories about Kevin Keegan?

Memories include curious moments, such as his arrival at HSV and an incident during training involving coach Branko Zebec.

Related Items