ADO Den Haag announced the signing of Zelesta as a new main sponsor. The Dutch brand thus becomes the most important commercial partner of the club, which rose from the Keuken Kampioen Divisie to the Eredivisie. "We are extremely proud to be able to connect Zelesta with ADO Den Haag. Zelesta is a fast-growing Dutch brand that aligns perfectly with our ambitions and our modern image," said commercial director Martijn van Opstal. "With Zelesta's arrival, ADO Den Haag gains an ambitious and innovative partner, with whom we want to build the future of our club together in the coming years." ADO Den Haag returns this year to the elite of Dutch football after five seasons of absence, having won 89 points in 38 KKD games, thus becoming the best team in the second division. Previously, the team had already announced the signing of a new manga sponsor and that #ADOgroen will once again be present on the uniforms.